Marketing Manager

Highest salary: $100,020                      Training time: 4 to 6 years

Marketing managers, like CEOs, span all sorts of industries and levels of responsibility. A small accounting firm may have a marketing manager to help coordinate Yellow Page advertisements and chamber appearances, while this marketing manager's Fortune 500 peer is responsible for the complete tactical execution of a multimillion-dollar marketing budget that encompasses a plenitude of marketing media. Marketing managers can be expected to handle items such as public relations, brand development, media buying, collateral and promotions development, and even the financial metrics and analytics.

The responsibility scope is a function of the organization’s size and the outward focus of the company. For instance, a marketing manager at a Fortune 500 company serving the consumer audience will have a far larger task than the marketing manager at a small, niche business-to-business consulting firm. Communication skills, marketing prowess, and basic management skills all come into play. In most cases, marketing managers have a four-year degree, and an MBA will definitely help in higher-level executive marketing positions.

The highest paying jobs might have you crashing planes or defending criminals